LOS ANGELES, Might 02, 2022–(Company WIRE)–Nowadays, sweetgreen (NYSE: SG), the mission-pushed restaurant brand name serving nutritious foods at scale, announces Phoenix Suns capturing guard Devin Booker as their hottest husband or wife in inspiring a more healthy foreseeable future. Alongside one another, sweetgreen, Booker, and Osaka are altering the way brand names and athletes speak to upcoming generations about the relevance of what they take in.
This press launch capabilities multimedia. View the full launch below: https://www.businesswire.com/information/house/20220502005284/en/
sweetgreen and Naomi Osaka Faucet Devin Booker as the Most recent Ambassador for Future of Balanced Meals (Photo: Enterprise Wire)
“We released a powerful change in the food marketplace with Naomi past year and we brainstormed alongside one another about who else to carry on this journey. We desired an athlete that spoke to the relevance of wholesome living and Devin was a all-natural suit,” mentioned Chief Model Officer Nathaniel Ru.
To launch, sweetgreen introduces “Make Your Very own,” a new marketing campaign that highlights the most purchased merchandise on their menu: the tailor made bowl. Over 65% of electronic orders are customized with at least 1 modification, and with more than 40 new components, there are millions of exclusive mixtures that ensure customers can purchase what they want without sacrificing nutritional desire or style. Sweetgreen’s electronic expertise is made to make it uncomplicated to create your very own.
“As an athlete, I’m constantly conscious of what I’m placing into my system,” suggests Booker. “I know what elements make me sense my very best, so when I buy my go-to bowl at sweetgreen, I am self-assured that every component is likely to help gasoline my day, on and off the courtroom.”
Booker joins Osaka, who partnered with sweetgreen very last calendar year as their first nationwide athlete ambassador. “I begun doing the job with sweetgreen simply because I linked with their mission and was previously a normal purchaser,” reported the four-time Grand Slam singles champion, philanthropist, and advocate. “Joining forces with a brand that is generating a constructive change in the entire world is genuinely critical to me. Tapping Devin and bringing him into the mix helps make it even greater.”
Osaka and Booker worked with sweetgreen’s culinary group to ideal their go-to customized orders, which will debut nationwide on Monday, May well 2nd as a result of Sunday, June 5th. Their bowls will be offered to purchase in all sweetgreen destinations and by the brand’s website and exclusively on the sweetgreen application for delivery and decide-up.
For the nationwide campaign sweetgreen partnered with @Owen.han, a noteworthy TikTok creator, to direct the movies and is comprehensive with a sequence of activities built for social, YouTube, OOH, OTT, Cell, Audio, Look for and Direct Associates.
About sweetgreen: Sweetgreen (NYSE: SG) passionately thinks that real food items ought to be handy and accessible to every person. Just about every day, across its 150+ dining places, their workforce users generate plant-forward seasonal, and earth-helpful foods from contemporary components and develop that prioritizes organic, regenerative, and regional sourcing. Sweetgreen strongly thinks in harnessing the power of technology to improve the consumer knowledge to satisfy their buyers exactly where they are. Sweetgreen’s robust food stuff ethos and investment in regional communities have enabled them to improve into a countrywide brand with a mission to make healthier communities by connecting folks to serious food items. To discover a lot more about sweetgreen and its menu, pay a visit to www.sweetgreen.com. Stick to sweetgreen on Instagram, Facebook and Twitter @sweetgreen.
View source model on businesswire.com: https://www.businesswire.com/news/residence/20220502005284/en/
sweetgreen Make contact with, Media:
Maude Michel, sweetgreen
sweetgreen Call, Investor Relations: