Former WHOOP and Fitbit Executives Join CardieX Group Company CONNEQT Health to Drive Product Launch and Marketing Strategies

Former WHOOP and Fitbit Executives Join CardieX Group Company CONNEQT Health to Drive Product Launch and Marketing Strategies

Well being and health leaders Jack Seitz and Lara Rosenbaum be part of CONNEQT’s govt

Well being and health leaders Jack Seitz and Lara Rosenbaum be part of CONNEQT’s govt staff, bringing a merged 45 a long time of digital wellness advertising and marketing expertise

IRVINE, Calif., April 4, 2022 /PRNewswire/ — CardieX Confined (ASX: CDX), a international health technologies firm targeted on cardiovascular illness and vascular health issues, now announces the addition of noteworthy experts in the well being and physical fitness areas. Jack Seitz and Lara Rosenbaum have been appointed to the government group of CardieX’s subsidiary, CONNEQT, a new buyer overall health enterprise that will target on house critical indications screens, wearables and consumer wellbeing applications.

Former WHOOP and Fitbit Executives Join CardieX Group Company CONNEQT Health to Drive Product Launch and Marketing Strategies

Jack Seitz, Chief Marketing and advertising Officer, CONNEQT

Jack Seitz joins the team as Chief Advertising Officer, bringing with him advertising and marketing, artistic products and services and model management practical experience from firms this kind of as Puma and WHOOP – the latter not long ago staying valued at $3.6 billion following launching in 2011. Jack’s enthusiasm has constantly been in the health and health and fitness room, supporting to convey new engineering to the marketplace to propel these industries ahead. Throughout his time at WHOOP, Jack centered on reaching elite performers and educating specialist athletes on the value of monitoring their vitals for ideal effectiveness. His function with the company aided to acquire it from a startup to household identify in a shorter time. Now, his curiosity lies in promoting overall health technological innovation that reaches a much larger market – the day-to-day consumer. He was drawn to CONNEQT knowing its products and solutions are made to enable keep an eye on daily crucial signs and coronary heart metrics as a way to maximize preventative wellbeing. With cardiovascular ailments staying the world’s primary cause of loss of life globally, Jack felt aligned with CONNEQT’s mission to disrupt the heart well being marketplace by providing units that evaluate what matters.

“I’ve experienced the privilege to get the job done for some of the most innovative organizations the sporting activities and wellbeing tech industries have noticed, and during that time I acknowledged the importance data can have in aiding avoid accidents,” stated Jack Seitz, CMO of CONNEQT. “I want to use my practical experience to CONNEQT which is doing wonderful get the job done in the heart health room. With the quantity of people impacted by cardiovascular health conditions, each knowingly and unknowingly, it is info that will assist individuals observe in which their wellbeing lies and what they require to change to are living a lengthy and robust daily life.”

Lara Rosenbaum has been appointed as CONNEQT’s Senior Director of Content material System and will be primary strategy all-around branded content to assistance situation CONNEQT as a trustworthy, go-to overall health source. In addition, she will be operating along with Jack to guidance the firm’s promoting goals and wants. Lara brings with her a myriad of information in overall health journalism, digital branding, and articles advertising and marketing, getting carried out similar function for Fitbit, Hims, Women’s Wellness Journal and other likeminded firms. Right before commencing her job, Lara was a member of the U.S. Freestyle Ski Staff, which is the place her enthusiasm for wellness, fitness and peak general performance actually stems from. She was drawn to CONNEQT realizing what its technologies is built to do: aiding customers learn and realize their wellbeing on a further degree. As a former athlete herself, Lara understands the relevance of recognizing how your human body operates, and she believes bringing equipment to customers that can give state-of-the-art metrics on their vitals and vascular well being is really activity shifting.

“As a artistic thinker, I am fired up to be becoming a member of this remarkable staff at CONNEQT to help share its plans and eyesight with the environment,” said Lara Rosenbaum, Senior Director of Content System at CONNEQT. “The goods in advancement are remarkable and capable of building a legitimate difference. I’m hopeful to use my expertise in the health and physical fitness industries to showcase just how groundbreaking engineering like this is, and the electricity it can have when brought right to customers to use as part of their everyday routines.”

Lara and Jack both joined CONNEQT just after observing the likely the brand name has to normalize coronary heart overall health monitoring so every day consumers can boost their health and fitness and practical experience genuine vitality. The two executives are joining the workforce to work together with CardieX’s group CEO and Co-founder of CONNEQT, Craig Cooper, who encouraged them the two to be section of this journey.

These new hires appear at a time when CONNEQT is producing its initially products and solutions, which will begin launching later this 12 months. The first to marketplace will be the CONNEQT “Pulse” – a dual blood stress keep track of anticipated to be the to start with client critical signs monitor to evaluate central blood pressure working with CardieX’s patented SphygmoCor® technologies. Also, CONNEQT will be branching soon thereafter into the wellbeing wearable space with the CONNEQT Band, which will involve a full suite of patented wellness parameters as perfectly as unique health and wellness functions centered on coronary heart overall health.

“Jack and Lara deliver with them not only a excellent offer of industry foremost expertise, but also an abundance of enthusiasm for CONNEQT and what we are undertaking in the coronary heart wellbeing room,” stated Craig Cooper, Group CEO and Co-founder of CONNEQT. “It is a fantastic honor to be in a position to convey their experience to our enterprise, and I search ahead to observing what they attain.”

To understand additional about CONNEQT’s father or mother company and the patented SphygmoCor® technology made use of in the upcoming goods, visit To continue to be informed about CONNEQT and its product or service rollouts, stop by and signal up to hold “conneqted.”


In summer time of 2021, CardieX declared its most recent subsidiary CONNEQT, a digital overall health organization concentrated on bringing residence critical signals monitors, wearables and applications right to customers. The items, set to get started launching in late 2022, will be using the exact Fda-cleared and patented SphygmoCor® technologies that has been employed in medical products for extra than 20 decades by CardieX subsidiary, ATCOR.

About CardieX:

World wide well being engineering corporation CardieX is a leader in heart health and fitness technological innovation and arterial knowledge analysis. Its ACTOR subsidiary is a entire world leader in health-related devices and digital answers for hypertension, cardiovascular ailment, and other vascular health and fitness problems with ATCOR’s SphygmoCor® know-how identified as the market normal for measuring central arterial tension waveforms. CardieX’s CONNEQT subsidiary develops and marketplaces consumer residence health and fitness devices and wearables. CardieX is mentioned on the Australian Inventory Trade (ASX:CDX).

Lara Rosenbaum, Senior Director of Content Strategy, CONNEQT

Lara Rosenbaum, Senior Director of Articles Approach, CONNEQT

CONNEQT Logo (PRNewsfoto/CardieX Limited)

CONNEQT Emblem (PRNewsfoto/CardieX Constrained)



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